Saffron Threads X Coid Agency
May 03,2025 
Featured on TikTok for Business
Saffron Threads × Coid Agency
Growing sales for Saudi Arabia’s leading saffron brand with TikTok Smart+ targeting.
40%
decrease in CPA
14×
increase in ROAS
400%
increase in conversions
Objective & Challenge
Saffron Threads sought scalable growth on TikTok while maintaining efficiency—reaching high-intent audiences without diluting premium positioning.
- Niche, premium category with selective buyers
- Need for rapid creative testing/learning
- Scale spend while protecting ROAS
Approach
We combined Smart+ targeting with an iterative creative system and disciplined measurement.
- Creative sprints (hooks, formats, offers)
- Smart+ audience expansion with guardrails
- Event quality checks & funnel diagnostics
Solution
Deploy modular creatives mapped to buying moments, layered with Smart+ to widen reach while preserving efficiency.
- Always-on prospecting + sequenced retargeting
- Offer & landing page alignment to reduce time-to-purchase
- Incrementality checks by cohort and creative theme
Measured Impact
- 40% decrease in CPA
- 14× increase in ROAS
- 400% increase in conversions
Source: TikTok for Business case study.
“Coid’s Smart+ strategy and creative sprints helped us scale confidently on TikTok while keeping acquisition costs in check.”
— Saffron Threads Team
